CRM & Lifecycle Manager

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money.

Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact.

Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.

It’s still day 1, come build the future of shopping with us!

This position is remote-friendly.

🧚 Our Marketing team

No one is more creative and data-driven than this team; they truly combine the best of both worlds. The Marketing team’s mission is to put our product into the hearts and hands of millions of users around the world.

• The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users.

• The Brand & Communications Team shapes Joko's long-term vision and builds a lasting emotional connection with users.

• The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience.

• The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand.

Led by Isa, our CMO, the team is constantly innovating to take the business to new heights.

🎯 What you will do

As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

Your main missions will be:

• Guide new users to their first Joko “wow” moment: The first days shape everything that follows. You’ll design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly. At our scale, getting those first touches right compounds into millions of engaged users.

• Turn engaged users into power users, and power users into advocates: You’ll build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long-term retention.

• Maximize LTV across the full lifecycle: You’ll design cross-channel journeys that deliver the right benefit to the right user at the right moment. You’ll partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.

• Raise the bar on experimentation: You’ll run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map. Every decision should be grounded in evidence, not intuition.

• Take CRM to the next level with AI: You’ll use AI to automate the operational grind (segmentation, copy iteration, QA, reporting) and unlock what we couldn’t run manually: sharper personalization, faster experimentation cycles, and richer lifecycle logic. You’ll decide where AI genuinely moves the needle (and where it doesn’t), then ship production solutions.

• Drive growth across the company: You’ll work hand-in-hand with Product, Data, User Acquisition, and Brand so CRM compounds alongside everything else we’re building.

👀 Who we're looking for

• Tags

  exec

  design

  sys admin

  teaching

  technical

  testing

  marketing

  dev

  virtual assistant

  quality assurance

  mobile

  ops

  engineer

  full time

  digital nomad