Director of Content Marketing & Media
Luxury Presence
Description
Luxury Presence is building the AI growth platform for real estate. Backed by Bessemer Venture Partners and other top investors, we're a Series C company on track to hit $100M in annual recurring revenue in the next six months. More than 87,000 real estate professionals, including over 30% of the WSJ Real Trends top 100 agents in the United States, use us to run and grow their business.
Hereâs why we are excited about this opportunity:
Luxury Presence is the leading growth platform in real estate, and we are investing in the content and media engine to match. We are building a first-of-its-kind media arm inside a high-growth, venture-backed SaaS company at a moment when brand, distribution, and industry authority are becoming the most durable competitive advantages in technology. This role is at the center of that investment.
As the Director of Content Marketing & Media, you will own the content operation that powers our inbound pipeline and builds our audience. You will lead SEO-driven content strategy, AI search discoverability, multi-format editorial production, video content, and audience growth across social and email. You will define our editorial voice, shape the content formats that drive Luxury Presenceâs next chapter of growth, and use AI to accelerate production and scale output. Few roles offer this blend of creative ownership, commercial accountability, and industry-wide influence. With success, you will lay the foundation for a broader media ecosystem investment in 2027 and beyond.
This is not a brand marketing role. You will be measured on organic traffic, MQLs, pipeline contribution, and audience growth. You need to be equally comfortable setting editorial standards and understanding why a piece of content converts. If you have built content engines that directly drove pipeline at scale, and you want to do it again inside a company with real momentum, this role is built for you.
Hereâs what youâll own:
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Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution.
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Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities.
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Lead the companyâs content approach to AI search surfaces (Google AI Overviews, ChatGPT, Perplexity), building workflows that increase Luxury Presenceâs citation and mention rates across LLM-driven discovery.
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Use data to evaluate content performance and make strategic calls on where to invest editorial resources.
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Build and run a structured content operation that ships on schedule across all formats: blog, newsletter, webinars, white papers, lead magnets, research reports, CEO OpEds, keynote scripts, and event content.
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Establish production calendars, editorial workflows, quality standards, and review cycles that maintain a high bar at increasing volume.
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Expand the newsletterâs reach, engagement, and pipeline contribution as a core distribution channel.
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Oversee webinar and event content production that showcases Luxury Presenceâs leadership and generates demand.
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Direct the production of thought leadership content, including CEO-bylined pieces for top-tier publications, conference keynotes, and panel preparation.
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Own audience development strategy across YouTube, TikTok, Instagram, LinkedIn, and Facebook, with clear growth targets for followers, subscribers, and engagement rates on each platform.
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Set platform-specific content strategies that account for algorithmic behavior, format trends, and audience preferences on each channel.
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Oversee video content production, including Luxury Presenceâs YouTube shows, providing creative and editorial direction on pacing, packaging, titles, and thumbnails to maximize reach and retention.
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Build and manage the derivative content pipeline, turning long-form content into high-performing short-form social assets optimized for each platform.
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Track and report on audience growth, engagement metrics, and content performance across all social channels, using data to inform programming and distribution decisions.
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Experiment with new formats, features, and emerging platforms to stay ahead of how audiences consume content.
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Build and lead a content team spanning edi
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About Luxury Presence
Luxury Presence is a real estate marketing and technology company that provides services to luxury real estate agents and brokers. They offer website design, marketing, and software solutions to help agents grow their businesses.
Job Stats
Hiring Across Borders?
Interview Prep Guide
Preparation Strategy
To prepare for this role, review your experience with content marketing, SEO, and audience growth. Be prepared to discuss specific metrics and strategies you've used in the past. Research the company's goals and values to understand their priorities, and prepare examples of your experience with content marketing, SEO, and team management. Stay up-to-date with the latest trends and developments in content marketing and SEO, and be ready to discuss how you would adapt to changes in the industry.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review your experience with content marketing, SEO, and audience growth. Be prepared to discuss specific metrics and strategies you've used in the past.
- What experience do you have with SEO-driven content strategy?
- How do you measure the success of a content marketing campaign?
- Can you give an example of a successful content engine you've built in the past?
- 2. Behavioral~60 min
What to prep: Prepare examples of your experience with content marketing, SEO, and team management. Review the company's goals and values to understand their priorities.
- Tell me about a time when you had to scale content production while maintaining quality.
- How do you stay up-to-date with the latest trends and developments in content marketing and SEO?
- Can you describe a situation where you had to balance creative and commercial goals in a content marketing campaign?
- 3. Final~90 min
What to prep: Review the company's goals and values, and prepare a clear vision for the content marketing strategy. Be ready to discuss your experience and how it aligns with the company's needs.
- What do you think are the biggest opportunities and challenges for Luxury Presence's content marketing strategy?
- How do you see AI search surfaces changing the content marketing landscape, and how would you adapt to these changes?
- Can you walk me through your vision for Luxury Presence's content engine and how you would measure its success?
Most Likely Questions
- What experience do you have with content marketing and SEO?
- How do you measure the success of a content marketing campaign?
- Can you give an example of a successful content engine you've built in the past?
- How do you stay up-to-date with the latest trends and developments in content marketing and SEO?
- Can you describe a situation where you had to balance creative and commercial goals in a content marketing campaign?
Common Pitfalls
- Lack of experience with SEO-driven content strategy
- Inability to measure and analyze content marketing metrics
- Failure to balance creative and commercial goals in content marketing campaigns
Free Prep Resources
- • Ahrefs
- • SEMrush
- • HubSpot Academy
- • Content Marketing Institute