Freelance SEO AEO Strategist
Smartbug Media/Point Sucess/Globalia
Description
SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.
With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystemsâfrom corporate websites to complex web applicationsâseamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.
In the role of Strategist, SEO, you will work closely with SmartBug clients and our client services marketing teams to develop and implement strategies to leverage best practices, improve SEO performance, and deliver results for SmartBug clients. This integral role will provide quality standards and processes for keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all off-page SEO activities.
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Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
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Conduct SEO audits of client website performance
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Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.
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Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.
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Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
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Diagnose and resolve organic traffic and SEO issues
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Set up proper performance tracking on-site domains
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Implement Google Search Console and Google Analytics
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Inform client services and web team of algorithm updates and SEO news
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Advise on best practices around domain, sub-domains, and site architecture
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Provide expertise as needed for complex SEO problems/opportunities
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Other responsibilities as assigned.
- Tagstechnicalstrategistwebjavascriptseoleaderstrategycontentmarketingexcelanalyticssales
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About Smartbug Media/Point Sucess/Globalia
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Job Stats
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Interview Prep Guide
Preparation Strategy
To prepare for this role, review your experience with SEO tools and techniques, and be prepared to discuss your approach to keyword research, technical SEO audits, and link building. Additionally, prepare examples of your past experience with SEO campaigns, and be prepared to discuss your approach to communication and stakeholder management. It's also important to stay current with the latest developments in SEO, so be sure to review industry blogs and attend webinars or conferences to stay up-to-date.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review your experience with SEO tools and techniques, and be prepared to discuss your approach to keyword research and technical SEO audits.
- What experience do you have with SEO audits and keyword research?
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you walk me through your process for conducting a technical SEO audit?
- 2. Technical~60 min
What to prep: Review your knowledge of SEO principles, including on-page and off-page optimization, and be prepared to discuss your experience with SEO tools and analytics.
- How do you optimize website structure for SEO?
- What is your approach to link building and off-page SEO?
- Can you explain how you use Google Analytics and Search Console to track SEO performance?
- 3. Behavioral~60 min
What to prep: Prepare examples of your past experience with SEO campaigns, and be prepared to discuss your approach to communication and stakeholder management.
- Can you give an example of a successful SEO campaign you've led in the past?
- How do you handle a situation where a client's website is not ranking well for target keywords?
- How do you communicate complex SEO concepts to non-technical stakeholders?
Most Likely Questions
- What do you know about our company and our approach to SEO?
- How do you stay current with the latest developments in SEO?
- Can you walk me through your process for conducting a keyword research project?
- How do you measure the success of an SEO campaign?
- What tools do you use for SEO analysis and optimization?
Common Pitfalls
- Lack of experience with SEO tools and techniques
- Inability to communicate complex SEO concepts to non-technical stakeholders
- Failure to stay up-to-date with the latest SEO trends and best practices
Free Prep Resources
- • Ahrefs
- • SEMrush
- • Moz
- • Google Analytics Academy
- • HubSpot Academy