Freelance Solutions Architect Braze & Iterable Experience
APPLY
Description
ABOUT APPLY
APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.
THE ROLE
As a Freelance Solutions Architect (MarTech), youâll play a critical role in helping Apply clients design and deliver scalable marketing technology solutions that unlock better customer experiences and measurable growth. Reporting into the Marketing Services team, you will lead the technical architecture for CRM, CDP, and marketing automation implementations, translating business goals into clear technical plans and requirements. You will help clients modernize their MarTech stack, improve data quality and activation, and enable teams to run more personalized, omnichannel customer journeys.\nSolution Architecture & Discovery
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Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.
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Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations.
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Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks.
Implementation Leadership & Delivery
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Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build.
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Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.
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Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work.
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Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies.
MarTech Platforms, Integrations, and Data
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Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.
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Design data schemas and event tracking plans that support lifecycle use cases and analytics needs.
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Support ETL and reverse ETL patterns to activate data into downstream destinations.
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Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.
- Hands-on experience with Braze and Iterable.
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5+ years of software development experience.
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5+ years of experience integrating third-party tools, including involvement in planning and developing ETL solutions.
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2+ years of hands-on experience with a CDP such as Mixpanel, Segment, mParticle, Tealium, Treasure Data, or similar.
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2+ years of experience working directly with clients or key stakeholders.
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Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle.
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Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript.
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Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools.
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Experience defining cross-platform technical requirements across the MarTech stack.
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Platform experience implementing CDPs such as Segment, RudderStack, mParticle, Tealium, or similar.
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Experience configuring lifecycle journeys and campaigns in tools like Braze, Iterable, Klaviyo, Customer.io, or similar.
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Familiarity with analytics, enrichment, and attribution tools and approaches.
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Understanding of marketing attribution, including auditing integrations and attribution data.
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Proficiency with JSON and SQL, including data modeling best practices.
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Experience with reverse ETL tools such as Hightouch or Census.
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Experience with scripting languages and serverless patterns, including lambda functions.<
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Interview Prep Guide
Preparation Strategy
To prepare for this role, review your experience with Braze and Iterable, and practice explaining your approach to designing and implementing marketing technology solutions. Make sure you have a strong understanding of system design principles and can explain your approach to designing scalable and secure systems. Additionally, practice communicating technical information to non-technical stakeholders and be prepared to provide specific examples of your experience working with cross-functional teams.
Likely Interview Rounds
- 1. Technical~60 min
What to prep: Review your experience with Braze and Iterable, and be prepared to discuss your approach to designing and implementing marketing technology solutions. Practice explaining technical concepts and architectures to non-technical stakeholders.
- How would you design a scalable marketing technology solution for a large enterprise?
- What is your experience with Braze and Iterable, and how have you used them in previous projects?
- Can you walk me through your process for integrating third-party tools and developing ETL solutions?
- How do you approach designing and architecting a CDP and/or marketing automation integration?
- 2. System design~60 min
What to prep: Review system design principles and practice explaining your approach to designing scalable and secure systems. Be prepared to discuss your experience with cloud platforms and how you have used them to support marketing technology solutions.
- How would you design a system to handle large volumes of customer data and provide personalized marketing messages?
- Can you describe your experience with cloud platforms and how you have used them to support marketing technology solutions?
- How do you approach ensuring data quality and activation in a marketing technology stack?
- 3. Behavioral~30 min
What to prep: Review your experience working with clients and stakeholders, and practice explaining your approach to communication and collaboration. Be prepared to provide specific examples of your experience working with cross-functional teams.
- Can you tell me about a time when you had to work with a difficult client or stakeholder?
- How do you approach communicating technical information to non-technical stakeholders?
- Can you describe your experience working with cross-functional teams and how you have contributed to their success?
Most Likely Questions
- What is your experience with marketing automation platforms and how have you used them in previous projects?
- Can you describe your approach to designing and implementing a CDP and/or marketing automation integration?
- How do you stay up-to-date with the latest developments in marketing technology and how do you apply that knowledge to your work?
- Can you walk me through your process for integrating third-party tools and developing ETL solutions?
- How do you approach ensuring data quality and activation in a marketing technology stack?
Common Pitfalls
- Lack of experience with Braze and Iterable
- Inability to communicate technical information to non-technical stakeholders
- Limited experience with cloud platforms and marketing technology solutions
- Inability to design and implement scalable and secure systems
Free Prep Resources
- • Braze documentation
- • Iterable documentation
- • AWS Cloud Practitioner Essentials course
- • Google Cloud Platform Fundamentals course
- • Microsoft Azure Fundamentals course