Marketing Coordinator

About Rocky Talkie

Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, Rocky Talkie has launched multiple best-in-class products and has grown quickly in the handheld radio industry. We are committed to making easy-to-use, durable, high-performance products for the backcountry and to supporting our customers. Rocky Talkie has a rapidly growing base of happy customers in North America and recently expanded to the EU. We design our products for use in extreme conditions, and our radios have been adopted by a wide variety of outdoor enthusiasts and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers and outdoor communications. We would love your help in bringing Rocky Talkie to a new generation of customers.

Our team is driven every day by the belief that better communication in the backcountry will save lives. As part of this mission, we donate $2 per radio sold to search-and-rescue teams across the country.

The Opportunity

This role is for a highly organized marketer who enjoys bringing complex projects to life and ensuring great ideas become great execution. You'll work closely with brand, creative, product, operations, and external partners to coordinate and execute marketing initiatives that help Rocky Talkie reach new customers and better serve existing ones.

This role provides support across our marketing execution, with a focus on four core areas: campaign management, website and marketplace management, project management and coordination, and performance reporting.

Rocky Talkie operates in a category where trust, reliability, and education matter. Our customers depend on our products in environments where communication is critical, and the marketing programs that support our products should reflect the same level of thoughtfulness, precision, and attention to detail.

You'll help bring campaigns to life across every customer touchpoint, from product launches and promotional campaigns to email marketing, website content, retail initiatives, and partnerships.

As Rocky Talkie grows into new markets, activities, and professional use cases, the complexity of our marketing efforts continues to increase. Success in this role requires balancing strategic thinking with exceptional project management and execution. The ideal candidate enjoys creating structure, coordinating teams, and ensuring important work gets across the finish line.

As a small team, every role at Rocky Talkie is highly entrepreneurial. This position requires someone who is comfortable owning projects, solving problems independently, and contributing wherever needed to support the broader marketing team.

Responsibilities

Campaign Management

Coordinate with the internal brand and creative teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels

Help manage promotional calendars and campaign timelines across multiple concurrent initiatives

Coordinate the development and delivery of creative assets with internal team members and external partners

Work closely with internal stakeholders and external partners to ensure campaigns launch on schedule and align with broader business objectives

Website & Marketplace Management

Maintain, optimize, and merchandise Rocky Talkie's digital storefronts across Shopify, Amazon, and other channels

Coordinate updates to product pages, landing pages, navigation, promotional content, educational resources, business listings, and merchandising placements

Work closely with brand, creative, and product teams to ensure product information, imagery, and messaging remain accurate and up to date

Support the creation, testing, and optimization of website content to improve customer experience and conversion rates

Manage updates to Amazon listings, A+ content, storefronts, product imagery, and other marketplace assets

Help identify opportunities for experimentation through A/B testing, content improvements, and merchandising adjustments

Monitor website and marketplace performance to identify issues, opportunities, and areas for continuous improvement

Project Management & Coordination

Manage the systems, processes, and project workflows that keep the marketing team operating efficiently

Identify opportunities to improve team processes, communication, and project management as the company grows

Identify potential roadblocks, communicate risks, and help teams proactively solve problems before they impact execution

Coordinate external agencies, freelancers, vendors, and marketing partners to ensure projects are completed on