National Account Manager
Au Vodka
FULLY_REMOTE
FULL_TIME
Swansea, Swansea, Wales, United Kingdom
Posted Jul 24, 2026
Description
Job Title: National Account Manager
Location: National (UK)
Reports to: Head of On Trade
Salary: £50,000-£55,000
Bonus: 20%
Location: Nationwide ( with occasional requirement to HQ in Swansea )
Company Overview
At Au Vodka, we pride ourselves on being a luxury vodka brand that embodies sophistication, innovation, and craftsmanship. Our premium product range offers a distinctive taste experience, wrapped in a bottle that is as luxurious as the spirit inside. With a strong focus on quality, exclusivity, and premium service, we are growing rapidly in the UK and international markets.
As a brand that truly understands what it means to stand out, we're looking for a passionate and dynamic National Account Manager to drive the next phase of growth and further establish Au Vodka within the wholesale and on-trade sectors.
About Au Vodka
Au Vodka isnât just a drinks brand, itâs a movement.
Born in Wales and recognised globally, weâve redefined what a modern FMCG brand can be. From our iconic gold bottles to boundary-pushing flavours, weâve built a brand that stands out, scales fast, and connects with a new generation of consumers.
Our ambition is bold: to become the first FMCG business founded in Wales to reach a $1 billion valuation.
We think global, move fast, and build category-defining brands from unexpected places.
Already sold across multiple international markets, weâre not just part of the spirits industry, weâre disrupting it.
Role Overview
The National Account Manager will be responsible for managing and growing strategic relationships with the UK's leading national pub companies and key leisure accounts. The primary goal is to secure new business, grow existing partnerships, and maximise distribution, visibility and rate of sale across national managed estates. You will play a pivotal role in strengthening Au Vodka's position within the premium on-trade channel through long-term commercial partnerships.
Key Responsibilities
Location: National (UK)
Reports to: Head of On Trade
Salary: £50,000-£55,000
Bonus: 20%
Location: Nationwide ( with occasional requirement to HQ in Swansea )
Company Overview
At Au Vodka, we pride ourselves on being a luxury vodka brand that embodies sophistication, innovation, and craftsmanship. Our premium product range offers a distinctive taste experience, wrapped in a bottle that is as luxurious as the spirit inside. With a strong focus on quality, exclusivity, and premium service, we are growing rapidly in the UK and international markets.
As a brand that truly understands what it means to stand out, we're looking for a passionate and dynamic National Account Manager to drive the next phase of growth and further establish Au Vodka within the wholesale and on-trade sectors.
About Au Vodka
Au Vodka isnât just a drinks brand, itâs a movement.
Born in Wales and recognised globally, weâve redefined what a modern FMCG brand can be. From our iconic gold bottles to boundary-pushing flavours, weâve built a brand that stands out, scales fast, and connects with a new generation of consumers.
Our ambition is bold: to become the first FMCG business founded in Wales to reach a $1 billion valuation.
We think global, move fast, and build category-defining brands from unexpected places.
Already sold across multiple international markets, weâre not just part of the spirits industry, weâre disrupting it.
Role Overview
The National Account Manager will be responsible for managing and growing strategic relationships with the UK's leading national pub companies and key leisure accounts. The primary goal is to secure new business, grow existing partnerships, and maximise distribution, visibility and rate of sale across national managed estates. You will play a pivotal role in strengthening Au Vodka's position within the premium on-trade channel through long-term commercial partnerships.
Key Responsibilities
- Account Management & Relationship Building
- Build and maintain strong relationships with national accounts, ensuring exceptional customer service and engagement.
- Develop a deep understanding of each account's business, challenges, and opportunities to maximise sales and brand visibility.
- Work closely with national pub companies and leisure partners to maximise distribution, menu presence, activation opportunities and visibility across managed estates.
- Sales & Revenue Growth
- Develop and execute sales strategies to drive volume and revenue growth within the national pub company and leisure channel.
- Achieve agreed sales targets and KPIs across the assigned ledger.
- Negotiate and secure national listings, ranging agreements, Joint Business Plans (JBPs), and activation plans with national pub companies and key leisure customers.
- Brand Activation & Marketing
- Collaborate with the marketing team to deliver tailored activation plans, national campaigns and customer-specific promotions across managed pub estates and leisure venues.
- Ensure that all accounts are supplied with branded materials, POS, and other tools to elevate the Au Vodka experience in the on-trade environment.
- Support the creation of tailored promotional campaigns, events, and activations specific to each customer to drive brand awareness and loyalty.
- Market Intelligence & Reporting
- Stay ahead of industry trends, market dynamics, and competitor activity to provide valuable insights that influence sales strategy.
- Monitor sales performance and report on account activity, opportunities, and challenges on a regular basis to senior management.
- Provide accurate forecasts and pipeline updates to ensure stock levels and availability align with customer demand.
- Cross-Functional Collaboration
- Work closely with the marketing, logistics, and customer service teams to ensure smooth operations, from order placement through to delivery and after-sales support.
- Collaborate with the wider sales team to share insights, best practices, and opportunities for cross-selling.
- Negotiation & Contract Management
- Negotiate pricing, terms, and conditions with accounts, ensuring mutually beneficial agreements that align with brand positioning and margin goals.
- Manage and execute contract renewals, agreements, and promotional support to drive long-term partnerships.
- Customer Service Excellence
- Address any customer queries or issues promptly and professionally, ensuring high levels of customer satisfaction.
Tags
exec
customer support
marketing
scheme
senior
ops
sales
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Interview Prep Guide
AI-generated
Preparation Strategy
To prepare for this role, research Au Vodka's company history, products, and mission. Review your previous experience in sales and account management, and prepare specific examples that demonstrate your skills. Practice your responses to common interview questions, and be prepared to ask questions about the company and the role. Additionally, review industry trends and competitor activity to demonstrate your knowledge and expertise.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review Au Vodka's company history, products, and mission. Prepare examples of successful account management and sales strategies from your previous experience.
- What do you know about Au Vodka and our products?
- How would you approach building relationships with national pub companies and key leisure accounts?
- What experience do you have in sales and account management within the FMCG industry?
- 2. Behavioral~60 min
What to prep: Prepare specific examples from your experience that demonstrate your skills in sales, account management, and collaboration. Use the STAR method to structure your responses.
- Tell me about a time when you had to negotiate a contract with a difficult client.
- How do you handle rejection or a failed sales pitch?
- Can you describe a situation where you had to work closely with a marketing team to deliver a promotional campaign?
- 3. Final~60 min
What to prep: Review the company's goals and mission, and be prepared to discuss how you can contribute to its success. Prepare questions to ask the interviewer about the company and the role.
- What are your long-term career goals, and how does this role fit into your plans?
- How do you stay up-to-date with industry trends and competitor activity?
- What do you think sets you apart from other candidates for this role?
Most Likely Questions
- What do you know about the UK's leading national pub companies and key leisure accounts?
- How would you approach building relationships with these accounts?
- What experience do you have in sales and account management within the FMCG industry?
- How do you stay organized and manage multiple accounts simultaneously?
- What are your strategies for negotiating contracts and securing new business?
Common Pitfalls
- Lack of knowledge about the company and its products
- Inability to provide specific examples from previous experience
- Poor communication and interpersonal skills
- Failure to demonstrate a clear understanding of the role and its responsibilities
Free Prep Resources
- • LinkedIn Learning (formerly Lynda.com) for sales and account management courses
- • Au Vodka's website and social media channels for company information and industry insights
- • Industry publications and news outlets for staying up-to-date on trends and competitor activity
Salary Negotiation Tips
Given the salary range of £50,000-£55,000, be prepared to negotiate based on your experience and qualifications. Consider the bonus structure and other benefits when evaluating the overall compensation package. Be confident in your worth and prepared to make a strong case for your desired salary.