Reddit: Staff Product Designer, Ads Platform
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Description
Headquarters: Remote - United States
This role is completely remote-friendly. If you happen to live close to one of our physical office locations, our doors are open for you to come into the office as often as you'd like.
Advertising is the heart of Reddit’s business. Our Ads UX team is passionate about design, product and getting it right for our users and powers our business by playing a central role in shaping the experience for advertisers shaping Reddit’s monetization strategy. As we scale, the Ads Manager team is responsible for building stable, reliable, and robust tools that empower advertisers and account managers to efficiently manage ad campaigns at scale. Our goal is to enable seamless interactions between brands and users while driving value for both parties. We believe that great designers do their best work when simplifying complexity and our Ads Manager offers a unique opportunity to directly effect and steer the vision of a high-impact critical product.
As a Staff Product Designer on the Ads UX team, you will shape the strategic vision and lead the design of innovative, intuitive, and high-performance tools that empower advertisers and account managers to create, optimize, and monitor their ad campaigns across Reddit. Your expertise will directly influence the design direction of Reddit’s Ads Manager and guide efforts toward AI-driven automation to help transform our platform into a more intelligent and efficient advertising ecosystem.
You will take ownership of key design initiatives, influencing business-critical areas that impact the way brands connect with Reddit users. This will require strategic thinking, collaboration with cross-functional teams, and a deep understanding of the broader advertising ecosystem. You will inspire and mentor other designers while pushing the design quality bar across the organization.
Responsibilities:
- Define the design roadmap for the Ads Platform, ensuring that individual features roll up into a cohesive, non-fragmented ecosystem for advertisers.
- Architect the foundational design patterns and logic-heavy workflows (e.g., campaign builders, reporting dashboards) that other designers in the Ads org will leverage to ensure consistency and speed.
- Act as the primary design bridge to Engineering and Product for highly technical initiatives, such as AI-driven automation and API-led workflows, translating complex backend constraints into elegant user mental models.
- Lead by example in the craft, setting the quality bar through high-fidelity prototyping and systems thinking. Conduct rigorous design reviews that uplevel the output of Senior and Mid-level designers.
- Drive alignment across Product, Engineering, and Sales pods by synthesizing competing requirements into a single, unified design direction.
- Invest deeply in the growth of the Ads Design team by providing actionable feedback on craft, strategy, and professional development, fostering a culture of high performance and psychological safety.
- Partner with UX Research to transform raw advertiser data and market trends into actionable design principles that de-risk the product roadmap.
Required Qualifications:
- 8+ years of experience in product design, with a proven track record of navigating high-complexity enterprise systems. You have successfully managed design for products with deep technical constraints and multi-sided marketplaces.
- 3+ years of specific experience in Ads, FinTech, or Marketplace systems. You understand the mechanics of auction-based systems, revenue attribution, and how design decisions impact business-critical KPIs.
- A portfolio that demonstrates an ability to build scala
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Interview Prep Guide
Preparation Strategy
To prepare for this role, focus on developing a deep understanding of Reddit's advertising platform and the broader advertising ecosystem. Practice designing complex systems and simplifying complex design problems. Review case studies of similar design challenges and prepare to discuss your experience leading design initiatives and collaborating with cross-functional teams. Additionally, review Reddit's mission and values and prepare to discuss your long-term goals and how you align with the company.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review Reddit's advertising platform, prepare to discuss your design process and experience with complex systems
- What do you know about Reddit's advertising platform?
- How do you approach designing for a complex ecosystem like Ads Manager?
- Can you share an experience where you had to simplify a complex design problem?
- 2. Technical~60 min
What to prep: Review design principles for AI-driven automation, practice explaining complex design concepts and systems thinking
- How do you approach designing for AI-driven automation in advertising?
- Can you walk me through your process for architecting design patterns and logic-heavy workflows?
- How do you ensure consistency and speed in design across a large organization?
- 3. System design~90 min
What to prep: Practice designing complex systems, review case studies of similar design challenges
- How would you design a campaign builder for advertisers?
- Can you describe a reporting dashboard you've designed and how you approached it?
- How do you handle competing requirements from different stakeholders in design?
- 4. Behavioral~60 min
What to prep: Prepare to discuss your experience leading design initiatives, collaborating with teams, and mentoring designers
- Tell me about a time when you had to lead a design initiative and influence business-critical areas
- Can you describe your experience with cross-functional teams and how you collaborated with them?
- How do you mentor and inspire other designers?
- 5. Final~60 min
What to prep: Review Reddit's mission and values, prepare to discuss your long-term goals and how you align with the company
- Why do you want to work on Reddit's Ads UX team?
- Can you describe your vision for the future of advertising on Reddit?
- How do you see yourself contributing to the design direction of Reddit's Ads Manager?
Most Likely Questions
- What do you know about Reddit's advertising platform?
- How do you approach designing for a complex ecosystem like Ads Manager?
- Can you share an experience where you had to simplify a complex design problem?
- How do you ensure consistency and speed in design across a large organization?
- Can you describe your experience with cross-functional teams and how you collaborated with them?
Common Pitfalls
- Lack of understanding of Reddit's advertising platform
- Inability to simplify complex design problems
- Poor communication and collaboration skills
- Inconsistent design quality
- Lack of vision for the future of advertising on Reddit
Free Prep Resources
- • Design Systems by Alla Kholmatova
- • Don Norman's Design Principles
- • Nielsen Norman Group's UX Design articles
- • Reddit's Design Blog
- • Designspiration