Retail Marketing Coordinator

Role: Coordinator, Retail Marketing

Department: Retail and Sales

Reports to: Manager, Retail Marketing and Sales

Type: Full-Time

Location: LA/NY Preferred

Required Work Authorization: USA

Crown Affair is looking for a highly organized, detail-oriented, and proactive Coordinator, Retail Marketing & Sales to support the day-to-day execution of our retail business, with a strong focus on Sephora. This role is ideal for someone who is excited to build a career in retail marketing within the prestige beauty industry and is eager to gain exposure to retailer marketing, product launches, merchandising, sales support, and cross-functional brand operations at a high-growth company.

You will work closely with the Manager, Retail Marketing & Sales and partner cross-functionally across Brand, Creative, Product Marketing, Operations, and Education to help bring retail initiatives to life.

What you will do—

Retail Marketing Execution

• Support the planning and execution of retailer marketing programs and initiatives across Sephora and key retail partners, ensuring projects are delivered on time and aligned with brand and retailer objectives
• Assist in the planning and execution of product launches, retail marketing campaigns, promotional moments, sampling initiatives, and seasonal activations, translating brand strategy into compelling retailer experiences
• Own completion and submission of retailer launch materials including product information, pricing, imagery, copy, timelines, and operational requirements, to ensure seamless execution supported by cross-functional collaboration
• Maintain internal and external retail marketing calendars, trackers and timelines, ensuring all deliverables and milestones stay on track to support retail execution and business operations
• Help manage retailer requests and communications, ensuring timely follow-up and execution across accounts
• Support development of retailer meeting materials, presentations, and recaps
• Support business reporting by maintaining sales trackers and monitoring promotional performance and retailer marketing placements to inform recaps and planning
• Assist in competitive reporting and market research to identify opportunities within the prestige beauty landscape

Store & Digital Merchandising

• Own the development of visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring accuracy and alignment across stakeholders
• Own execution and coordination of asset uploads and copy updates across retailer platforms, ensuring all product pages reflect the latest brand standards and launch timelines
• Manage ongoing product page audits across retailer sites to ensure brand consistency, accuracy, and alignment with current merchandising standards, identifying and resolving content gaps as needed
• Monitor ratings and review sentiment across retailer product pages and identify notable trends or customer feedback themes
• Coordinate cross-functional feedback rounds between internal teams and creative partners to ensure timely delivery of assets

Cross-Functional Coordination

• Support end-to-end planning and execution of new product launches across retail accounts, partnering closely with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and external retail partners to ensure seamless execution
• Track project timelines and key milestones across multiple initiatives, proactively identifying risks, following up on outstanding deliverables, and ensuring teams remain aligned against deadlines
• Support the coordination of in-store events, retailer activations, conferences, trainings, and experiential marketing initiatives by managing logistics, timelines, creative assets, shipping needs, and vendor communications as needed
• Support the planning and execution of sampling programs, gratis initiatives, gift-with-purchase offers, and seeding opportunities in partnership with Operations and Supply Chain, ensuring inventory, timelines, and retailer requirements are met
• Collaborate with all internal cross-functional stakeholders to ensure retail initiatives are integrated with broader marketing campaigns and business priorities
• Identify o