Script Writer
Martell Media
Description
About Martell Group
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), weâre building a company that values leadership, growth, and simplicity, and weâre looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, youâll automatically be considered for all open roles across our companies, not just the one you applied for.
Why you shouldn't work here â Radical Transparency from our CEO
About the Role
The Writer is the voice behind Martell Groupâs written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format.
This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. This is not a position for someone who relies entirely on AI to generate copy. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand.
Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations.
This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.
The Writer reports directly to the Creative Producer and may work fully remotely.
Responsibilities
Social Copy & Captions
- Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
- Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
- Adapt tone, structure, and formatting based on platform-specific best practices
- Maintain a strong and consistent brand voice across all channels
- Write or refine scripts for YouTube episodes, short-form videos, and branded content
- Develop repeatable written frameworks for recurring content formats and series
- Support the Creative Producer with written briefs, outlines, and episode structures
- Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
- Write copy for episode launches, campaigns, newsletters, and promotional initiatives
- Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
- Support paid ad creative copy when needed in collaboration with marketing
- Work alongside the internal PR team and communications manager on quotes and external communications
- Maintain and evolve brand voice guidelines
- Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation
- Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
- Identify off-brand messaging and provide clear corrective direction
- Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
- Build and maintain prompt libraries and writing systems that improve team efficiency
- Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
- Work closely with the Social Producer to align captions with video content and visual framing
- Coordinate with the design team to ensure copy and visuals work cohesively
- Collaborate with the Creative Producer on voice direction, content priorities, and writing standards
- 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
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About Martell Media
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Interview Prep Guide
Preparation Strategy
To prepare for this role, review the job description and requirements carefully, and be prepared to provide specific examples of your experience with writing, collaboration, and adapting to different tones and formats. Practice your writing skills by working on sample scripts or long-form content pieces, and be prepared to discuss your process and workflow. Additionally, research the company and its brand voice to demonstrate your understanding and enthusiasm for the role.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review the job description and be prepared to discuss your experience with writing for different platforms, maintaining brand consistency, and adapting tone and structure for various formats.
- What experience do you have with writing for different platforms and formats?
- How do you ensure brand consistency across various channels?
- Can you share an example of a successful script or long-form content you've written?
- 2. Technical~60 min
What to prep: Be prepared to discuss your technical skills and knowledge of writing tools and software, as well as your process for writing and editing content.
- How do you stay up-to-date with the latest trends and best practices in writing for social media and content marketing?
- What tools or software do you use to optimize your writing workflow and ensure efficiency?
- Can you walk me through your process for writing a script or long-form content piece?
- 3. Behavioral~60 min
What to prep: Review the job description and be prepared to provide specific examples of your experience with writing, collaboration, and receiving feedback.
- Tell me about a time when you had to adapt your writing style to fit a specific brand or tone.
- Can you describe a project you worked on where you had to collaborate with a team to develop written content?
- How do you handle feedback or criticism on your writing?
Most Likely Questions
- What do you know about our company and our brand voice?
- How do you stay creative and come up with new ideas for content?
- Can you share an example of a successful writing project you've worked on?
- How do you handle tight deadlines and multiple projects simultaneously?
- What do you think are the most important skills for a script writer to have?
Common Pitfalls
- Lack of attention to detail and consistency in writing style
- Inability to adapt to different tones and formats
- Insufficient understanding of the brand and its voice
- Poor time management and organization skills
Free Prep Resources
- • The Writer's Journey: Mythic Structure for Writers by Christopher Vogler
- • On Writing: A Memoir of the Craft by Stephen King
- • ProBlogger: Tips for Blogging Your Way to a Six-Figure Income by Darren Rowse
- • Grammarly
- • Hemingway Editor
Salary Negotiation Tips
Given the salary range of $60,000 - $70,000, be prepared to negotiate based on your experience and qualifications. Consider highlighting your unique skills and strengths, such as your ability to adapt to different tones and formats, or your experience with writing for social media and content marketing. Be confident and assertive in your negotiation, but also be open to feedback and willing to compromise.