Script Writer
Martell Media
Description
About Martell Group
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), weâre building a company that values leadership, growth, and simplicity, and weâre looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, youâll automatically be considered for all open roles across our companies, not just the one you applied for.
Why you shouldn't work here â Radical Transparency from our CEO
About the Role
The Writer is the voice behind Martell Groupâs written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format.
This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. This is not a position for someone who relies entirely on AI to generate copy. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand.
Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations.
This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.
The Writer reports directly to the Creative Producer and may work fully remotely.
Responsibilities
Social Copy & Captions
- Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads
- Develop compelling hooks, CTAs, and caption structures that drive engagement and retention
- Adapt tone, structure, and formatting based on platform-specific best practices
- Maintain a strong and consistent brand voice across all channels
- Write or refine scripts for YouTube episodes, short-form videos, and branded content
- Develop repeatable written frameworks for recurring content formats and series
- Support the Creative Producer with written briefs, outlines, and episode structures
- Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability
- Write copy for episode launches, campaigns, newsletters, and promotional initiatives
- Collaborate with the marketing team to align messaging with funnel strategy and campaign goals
- Support paid ad creative copy when needed in collaboration with marketing
- Work alongside the internal PR team and communications manager on quotes and external communications
- Maintain and evolve brand voice guidelines
- Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation
- Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards
- Identify off-brand messaging and provide clear corrective direction
- Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles
- Build and maintain prompt libraries and writing systems that improve team efficiency
- Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity
- Work closely with the Social Producer to align captions with video content and visual framing
- Coordinate with the design team to ensure copy and visuals work cohesively
- Collaborate with the Creative Producer on voice direction, content priorities, and writing standards
- 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands
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About Martell Media
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Job Stats
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Interview Prep Guide
Preparation Strategy
To prepare for this role, review the job description and requirements carefully and make a list of the key skills and qualifications. Practice answering behavioral questions and be prepared to give specific examples of your experience and skills. Research the company and its brand voice, and be prepared to discuss how you can contribute to it. Finally, be sure to review your own writing portfolio and be prepared to discuss your experience and skills with content creation.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review the job description and be prepared to discuss your experience with writing for different platforms, maintaining brand consistency, and working with AI tools to increase output.
- What experience do you have with writing for different platforms and formats?
- How do you ensure consistency in brand voice across various channels?
- Can you give an example of a successful script or long-form content you've written?
- 2. Technical~60 min
What to prep: Be prepared to discuss your technical skills and experience with content creation tools, as well as your process for writing and editing.
- How do you stay up-to-date with the latest trends and best practices in content creation?
- What tools or software do you use to optimize your writing workflow and increase efficiency?
- Can you walk me through your process for writing a script or long-form content piece?
- 3. Behavioral~60 min
What to prep: Review the job description and be prepared to give specific examples of times when you've demonstrated the skills and qualities listed, such as adaptability, collaboration, and a willingness to learn and grow.
- Tell me about a time when you had to adapt your writing style to fit a specific brand or audience.
- Can you describe a project you worked on where you had to collaborate with a team to create written content?
- How do you handle feedback or criticism on your writing?
Most Likely Questions
- What do you know about our company and our brand voice?
- How do you stay creative and come up with new ideas for content?
- Can you give an example of a successful content piece you've written and why it was successful?
- How do you measure the success of your content and what metrics do you use?
- Can you describe your experience with SEO and how you optimize your content for search engines?
Common Pitfalls
- Not doing enough research on the company and its brand voice
- Not being able to provide specific examples of their writing experience and skills
- Not being able to demonstrate their ability to work independently and manage their time effectively
- Not being open to feedback and willing to make changes to their writing
Free Prep Resources
- • The Content Marketing Institute
- • The Writer's Journey by Christopher Vogler
- • The AP Stylebook
- • Grammarly
- • Hemingway Editor
Salary Negotiation Tips
Given the salary range of $60,000 - $70,000, be prepared to negotiate based on your experience and qualifications. Consider researching the market rate for similar positions and be prepared to make a strong case for why you deserve a salary at the higher end of the range.