Senior Sales Enablement Manager
SugarAI
Description
About SugarAI
SugarAI is redefining CRM for the age of AI.
Weâre delivering on the original promise of CRMâturning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, weâre entering a new chapter with clarity and momentumâbuilding intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. Weâre focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If youâre excited to help shape whatâs next in AI-driven CRMâand build technology that drives real outcomesâweâd love to meet you.
About the Role
This role owns the strategic design and evolution of enablement across the go-to-market ecosystemâSales, Customer Success, and Partnersâaligned tightly to marketing strategy and business growth priorities.
While the primary focus is strategic, this role will initially deliver select high-impact enablement programs and content to accelerate business outcomes and establish foundational assets. This individual will operate as a cross-functional leader, influencing senior stakeholders and ensuring enablement drives measurable revenue impact.
\n- Strategic Enablement Planning: Translate marketing strategy, product roadmap, and GTM priorities into a forward-looking, KPI-aligned enablement roadmap; proactively identify capability gaps across Sales, Customer Success, and Partners.
- Marketing Alignment & Message Operationalization: Serve as the bridge between Marketing and Revenue teams; operationalize positioning and campaigns into clear sales plays, ensuring consistent execution across the buyer journey.
- Global & Segment Enablement: Build scalable global frameworks with room for regional nuance; align enablement to key segments, industries, and customer profiles with intentional localization.
- Partner Enablement Strategy: Define how partners are enabled to sell and deliver; establish onboarding, certification, and ongoing readiness aligned to channel growth goals.
- Proactive Capability Building: Anticipate future skill and knowledge needs (6â18 months) based on market, product, and competitive shifts; develop structured learning paths.
- Enablement Architecture & Governance: Establish standards, systems, and a clear definition of success across GTM functions; ensure efforts are coordinated, prioritized, and scalable.
- Execution & Delivery: Design and deliver high-impact programs and core assets (playbooks, messaging, onboarding), balancing strategic ownership with hands-on execution.
- Measurement & Impact: Define and track success via revenue, pipeline, sales efficiency, and adoption metrics; partner with RevOps to drive data-informed optimization and outcome-based enablement.
- 5-10 years of experience in S
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Interview Prep Guide
Preparation Strategy
To prepare for this role, review the company's website and understand their products and services. Prepare examples of your past experiences in sales enablement, focusing on specific challenges, actions you took, and the results you achieved. Practice answering behavioral questions, and be ready to discuss your long-term vision for the sales enablement function and how you can contribute to the company's success. Additionally, research the latest trends and developments in sales enablement, and be prepared to discuss how you stay updated and how you can apply that knowledge in this role.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review the company's website, understand their products and services, and be ready to discuss your experience in sales enablement and how you can contribute to the company's growth.
- What do you understand by sales enablement and its role in driving revenue growth?
- How do you stay updated with the latest trends and developments in sales enablement?
- Can you describe your experience in designing and implementing enablement programs?
- 2. Behavioral~60 min
What to prep: Prepare examples of your past experiences in sales enablement, focusing on specific challenges, actions you took, and the results you achieved.
- Tell me about a time when you had to operationalize marketing campaigns into sales plays.
- Describe a situation where you had to build scalable global frameworks for enablement.
- Can you give an example of how you aligned enablement to key segments, industries, and customer profiles?
- 3. Final~90 min
What to prep: Review the company's goals and objectives, and be ready to discuss your long-term vision for the sales enablement function and how you can contribute to the company's success.
- How do you see yourself contributing to the company's growth and success in the next 6-12 months?
- What do you think are the most important skills and knowledge required for a sales enablement manager to be successful in this role?
- Can you describe your vision for the sales enablement function and how you would measure its success?
Most Likely Questions
- What do you know about our company and our products?
- Why do you want to work in sales enablement?
- Can you describe your experience in designing and implementing enablement programs?
- How do you measure the success of an enablement program?
- Can you tell me about a time when you had to overcome a difficult challenge in your previous role?
Common Pitfalls
- Lack of understanding of the company's products and services
- Inability to articulate a clear vision for the sales enablement function
- Limited experience in designing and implementing enablement programs
- Failure to provide specific examples of past experiences and achievements
Free Prep Resources
- • Sales Enablement Society
- • ATD (Association for Talent Development)
- • CSO Insights