Signifyd: Senior Product Manager, Identity & Intelligence Platform

At Signifyd, we help merchants confidently grow their businesses by building trusted relationships with their customers. Our advanced technology, combined with a team genuinely invested in our clients’ success, creates frictionless shopping experiences, approving more good orders, protecting revenue, and keeping customers happy.

Trusted by thousands of leading merchants across more than 100 countries, we securely process billions of transactions each year. Our people are the heart of everything we do, driving our mission forward with commitment, empathy, and creativity. Join us on our mission to empower fearless commerce by helping online retailers provide superior customer experiences and eliminate fraud. Learn about our company values here!

At Signifyd, we empower businesses to thrive in digital commerce by eliminating fraud and enabling seamless customer experiences. Our mission is to build trust at every step of the customer journey — from account creation and login through checkout and beyond.

A core pillar of this mission is our Identity & Intelligence Platform: the first-party intelligence layer that allows Signifyd to recognize entities, reason about risk, and detect abuse across sessions, devices, and accounts. This platform powers device intelligence, identity risk signals, bot and automation detection, and selective enrichment with external data — all with durability, scale, and cost efficiency in mind.

Role Overview

We’re looking for a Senior Product Manager to own and evolve Signifyd’s Identity & Intelligence Platform, including device intelligence, identity risk signals, bot and automation detection, and the strategic use of third-party data sources.

This role is responsible for shaping how Signifyd builds, evaluates, and productizes intelligence signals that underpin multiple fraud and account-level products. You’ll partner closely with Engineering, Data Science, Risk, and GTM teams to turn signals and models into scalable, trusted, and economically durable product capabilities.

This role carries accountability for the economic efficiency of the Identity & Intelligence Platform, ensuring that signal quality, model performance, and platform costs scale sustainably as usage grows. Cost efficiency is an outcome of strong platform decisions, not a separate track.

This is a senior, high-ownership role suited for a PM who thrives in ambiguity, enjoys platform-level thinking, and is motivated by building foundational capabilities that compound over time.

Key Responsibilities

• Own the Identity & Intelligence Platform roadmap, including device intelligence, identity risk signals, session integrity, anomaly detection, and automation or bot classification.


• Define how first-party intelligence signals are collected, normalized, evaluated, and reused across products and workflows.


• Partner with Engineering and Data Science to ensure intelligence signals and models are production-ready, reliable, and aligned with product outcomes.


• Collaborate with Engineering on architectural decisions that balance accuracy, latency, scalability, and cost.


• Own the cost efficiency of identity and intelligence signals, including data enrichment spend, infrastructure usage, and long-term unit economics of decisioning.


• Make explicit tradeoffs between signal lift, latency, scalability, and cost, driving decisions that reduce unnecessary reliance and operational spend.


• Own the strategy for external data enrichment, including when to buy, build, replace, or retire third-party identity and risk signals.


• Extend identity intelligence into bot and automation detection, leveraging existing device, session, and behavioral signals.


• Work with Risk, Customer Success, Sales, and Product Marketing to translate platform capabilities into clear value narratives and deployable solutions.


• Stay current on evolving fraud, bot, and identity attack patterns, and ensure the platform adapts accordingly.


• Operate with autonomy and urgency, making sound product tradeoffs in complex, cross-functional environments.
  
  

What You’ll Work On

While exact initiatives will evolve, this role will typically involve:

• Advancing first-party device and identity intelligence to replace or complement third-party solutions.


• Defining how Sig