Social Media Growth Lead
Black & White Zebra
Description
About the Role:
Weâre looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.
This role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth.
You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.
Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.
\n- You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits.
- You are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform.
- You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders.
- You are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly.
- You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.
- Capture and repurpose video, written, audio, and event content
- Create short-form, platform-native content across channels
- Identify and extract key moments from editorial, audio, and events
- Extract and adapt key moments from audio content into short-form formats
- Translate ideas into formats that are engaging, shareable, and repeatable
- Experiment with emerging formats and platform features
- Launch campaigns tied to content, events, and thought leadership
- Use organic distribution, paid amplification, and partnerships to extend reach
- Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
- Build and manage creator and expert partnerships
- Execute distribution partnerships across platforms
- Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights
- Identify and leverage platform opportunities to increase visibility
- Track performance across content, campaigns, and paid channels
- Analyze engagement, reach, repeat interaction, and retention data
- Optimize formats, timing, targeting, and distribution strategies
- Continuously test and refine content and campaign approaches
- Build r
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About Black & White Zebra
Company scraped from remoteok
Job Stats
Hiring Across Borders?
Interview Prep Guide
Preparation Strategy
To prepare for this role, review the company's social media presence and be prepared to discuss your experience with social media marketing, content creation, and audience growth. Develop a strong understanding of social media metrics and analytics, and be prepared to discuss your process for developing a social media strategy. Stay up-to-date with the latest social media trends and platform changes, and be prepared to think creatively and develop innovative social media campaigns.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review the company's social media presence and be prepared to discuss your experience with social media marketing, content creation, and audience growth.
- What do you think are the most effective ways to engage senior decision-makers on social media?
- Can you give an example of a successful social media campaign you've led in the past?
- How do you stay up-to-date with the latest social media trends and platform changes?
- 2. Behavioral~60 min
What to prep: Prepare examples of your experience with social media marketing, content creation, and campaign analysis. Review the company's values and mission to understand their tone and voice.
- Tell me about a time when you had to translate complex ideas into engaging social media content.
- How do you measure the success of a social media campaign, and what metrics do you use to evaluate its effectiveness?
- Can you describe a situation where you had to adapt to a change in social media platform algorithms or features?
- 3. Final~60 min
What to prep: Review the company's goals and objectives, and be prepared to discuss your long-term vision for their social media presence. Prepare questions to ask the interviewer about the company and the role.
- What do you think sets you apart from other candidates for this role, and why do you believe you're the best fit for our company?
- Can you walk me through your process for developing a social media strategy, and how you would apply it to our company's goals?
- How do you see yourself contributing to the growth and development of our social media presence in the next 6-12 months?
Most Likely Questions
- What do you know about our company's social media presence, and how would you improve it?
- Can you give an example of a successful social media campaign you've led in the past?
- How do you stay up-to-date with the latest social media trends and platform changes?
- What metrics do you use to evaluate the effectiveness of a social media campaign?
- Can you describe your experience with social media advertising and paid social campaigns?
Common Pitfalls
- Lack of experience with social media marketing and content creation
- Inability to think creatively and develop innovative social media campaigns
- Failure to stay up-to-date with the latest social media trends and platform changes
- Inadequate understanding of social media metrics and analytics
- Poor communication and project management skills
Free Prep Resources
- • Hootsuite Academy
- • Facebook Blueprint
- • Twitter Flight School
- • LinkedIn Learning (formerly Lynda.com)
- • Social Media Examiner