Social Media Manager

About Truff

TRUFF is a premium truffle-infused condiments brand born at the intersection of heat and flavor. In 2015, TRUFF co-founders built the popular food and lifestyle Instagram account @sauce. Just 2 years later, in 2017, TRUFF co-founders launched their first viral product, TRUFF Original Hot Sauce, which catapulted to success when Oprah selected it as one of her Favorite Things. After six years on Oprah's Favorite Things list and several groundbreaking new hot sauce flavors, TRUFF has become one of the fastest growing brands in the hot sauce category. Over the last few years, TRUFF has built on its unique flavor profile to launch new products in complementary condiment categories including pasta sauce, mayo, oil, and seasonings. TRUFF's uniquely premium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment.

TRUFF has also become a major player in retail, now carried in well over 15,000 doors across the country. That retail growth is something we are incredibly proud of. And as we continue building on that foundation, we are just as excited to revamp the digital origins and DNA of what made TRUFF accelerate in the first place. This is a brand that was built online, and we are ready to bring that energy back in a big way.

THE ROLE

TRUFF is rebuilding its brand marketing presence from the ground up, and we want the right creative voice leading the charge. This is a role for someone who genuinely loves social media, not someone who manages it. You understand what makes content connect, you have a point of view, and you know how to translate a brand story into something people actually want to watch, share, and talk about.

You will work directly with the founders and marketing leadership, owning our social strategy and content across all platforms. You will also be a key part of rebuilding the relationships we have with the creators, food personalities, and chefs who have championed TRUFF over the years and developing new ones. This is a creative leadership role with real ownership and real visibility.

What You'll Own

Social media and content

• Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. Strategy, content planning, and day-to-day execution are all yours.
• Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next.
• Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards
• Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for.
• Develop a visual identity and tone of voice that feels unmistakably TRUFF. Premium, but human.
• Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work.
  
  

Content that converts

• Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage- Make TRUFF feel like a habit through simple, craveable, usage-led content.
• Connect social storytelling to demand-driving moments across launches and retail
  
  

Creator and influencer relationships

• Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. Bring new ones in too.
• These relationships matter to us. We want creators who genuinely love what we make, and we want to show up for them in return with great product, real communication, and mutual respect.
• Identify and connect with new voices in food, lifestyle, and culture who align with where TRUFF is going.
• Lead our organic product seeding by thoughtfully matching the right products with the right people at the right moments.
• Partner with chefs and culinary creators to develop genuine usage occasions and recipe content that showcases our products in the hands of people who truly love cooking.
• Work closely with our e-comm team so creator content can be used across paid media campaigns in a way that still feels authentic to the creator's voice.
  
  

Content production

• Concept and produce content hands-on. This role is for someone who is comfortable behind the camera and in the edit, not just in the brief.
• Develop creative frameworks for each product line that give us angles to explore across organic and paid content.
• Collaborate with external creators, photographers, and videographers when the project calls for it.
• Build a library of content that covers the full range of occasions including cooking at home, entertainin