Zscaler: Senior Manager, Creative Design and Media
Unknown
Description
Headquarters: USA - Update Location
About Zscaler
Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity.
Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability.
We champion an “AI Forward, People First” philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you’re driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity.
We are actively seeking an accomplished Manager to lead our team of Content Writers and SEO/AEO specialists. In this role, you will play a critical role in how customers discover, experience, and engage with Zscaler across search engines and AI-powered platforms. You will lead our SEO and Answer Engine Optimization (AEO) strategy to increase organic visibility, drive qualified traffic, and continuously improve the digital experience across zscaler.com. You will also lead a global team of experts that contribute to our portfolio of public facing web properties. You will also closely collaborate with our head of global web, web engineering, and UX design teams to deliver world-class experiences for both end users and agents.
What You’ll Do (Role Expectations)
- Lead Zscaler’s global SEO and AEO strategy, focusing on increasing organic traffic, keyword rankings, and visibility across AI-driven search landscapes.
- Manage and develop a global team of SEO specialists and web content writers, shaping search-informed editorial strategies that align with customer needs and buyer journeys.
- Own technical SEO and site performance initiatives, collaborating directly with web engineering teams to improve crawl efficiency, page speed, and overall site health.
- Champion user experience improvements by identifying opportunities to enhance clarity, usability, and conversion across key public-facing web pages.
- Establish SEO/AEO success metrics, track performance, and communicate measurable business impact to marketing leadership while advocating for best practices across the broader organization.
Who You Are (Success Profile)
- You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
- You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.
- You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
- You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
- You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.
What We’re Looking For (Minimum Qualifications)
- Extensive experience in SEO/AEO, UX, or digital growth roles, specifically within B2B SaaS or the enterprise technology sector.
- Proven ability to lead and develop profe
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Interview Prep Guide
Preparation Strategy
To prepare for this role, focus on reviewing your experience in SEO and AEO, and be prepared to discuss your strategies for increasing organic traffic and visibility. Think about specific examples of successful projects you've led and how you measured their impact. Additionally, brush up on your technical SEO skills, including site performance optimization and crawl efficiency. Practice communicating complex technical information to non-technical audiences, and be prepared to discuss how you handle ambiguity and uncertainty in your work.
Likely Interview Rounds
- 1. Screening call~30 min
What to prep: Review your experience in SEO and AEO, and be prepared to discuss your strategies for increasing organic traffic and visibility. Think about specific examples of successful projects you've led and how you measured their impact.
- What experience do you have in leading SEO and AEO strategies?
- How do you stay up-to-date with the latest developments in search engine optimization?
- Can you describe a time when you improved organic traffic and visibility for a website?
- 2. Technical~60 min
What to prep: Brush up on your technical SEO skills, including site performance optimization and crawl efficiency. Be prepared to discuss your experience with tools like Google Analytics and SEMrush.
- How do you approach technical SEO and site performance initiatives?
- What tools do you use to track and measure SEO success metrics?
- Can you walk me through your process for conducting a technical SEO audit?
- 3. Behavioral~60 min
What to prep: Think about specific examples of times when you demonstrated leadership, problem-solving, and communication skills. Prepare to discuss how you handle ambiguity and uncertainty, and how you prioritize tasks and manage your time.
- Tell me about a time when you had to build a team from scratch. How did you approach it?
- Can you describe a situation where you had to communicate complex technical information to a non-technical audience?
- How do you handle ambiguity and uncertainty in your work?
Most Likely Questions
- What do you know about Zscaler and our mission?
- How do you stay current with the latest developments in SEO and AEO?
- Can you describe your experience with content writing and editorial strategy?
- How do you measure the success of an SEO campaign?
- Can you walk me through your process for conducting a technical SEO audit?
Common Pitfalls
- Lack of experience in SEO and AEO
- Inability to communicate technical information to non-technical audiences
- Failure to provide specific examples of successful projects and experiences
Free Prep Resources
- • Ahrefs
- • SEMrush
- • Moz
- • Google Analytics